摘要：JohnSun,theprincipalofDDDDCreativeStudio,approachedthedesigninawayquitedifferentfromthepreviouscommercialprojects...
AROMA DREAM，一個(gè)芳香的夢(mèng)。偷得浮生半日閑、在輕音妙曼、芳香又裊裊的幽靜空間里，來享受一次絕妙的泰式按摩。讓靈魂跟上腳步，給穿梭在城市中的忙碌人一段短暫的抽離，生活不只有美食、祈禱、戀愛還有做spa，給生活放個(gè)小假，享受短暫的閑暇。
本案設(shè)計(jì)出發(fā)點(diǎn)與以往商業(yè)項(xiàng)目不同，針對(duì)一線城市社區(qū)型實(shí)體經(jīng)濟(jì)模型，更側(cè)重于社區(qū)人文環(huán)境感受與體驗(yàn)，保持泰國(guó)古法按摩應(yīng)有體驗(yàn)，同時(shí)跳出傳統(tǒng)泰式按摩空間設(shè)計(jì)。
The project “AROMA DREAM” is an enchanting place for Thai message and spa. John Sun, the principal of DDDD Creative Studio, approached the design in a way quite different from the previous commercial projects. Based on the community-based real economy model in China’s first-tier cities, the designer focused more on incorporating the community’s humanistic environment into spatial experience, and tried to let customers enjoy traditional Thai massage in an unconventional Thai massage space.
門頭
AROMA DREAM位于深圳蛇口片區(qū)，是商業(yè)與社區(qū)共融的地段。深圳這座年輕的城市生活節(jié)奏很快，AROMA DREAM落位在喧鬧社區(qū)街邊，低調(diào)的存在，和周邊環(huán)境形成對(duì)比。推開一扇墨綠的大門，光線瞬間調(diào)整到眼球舒適亮度，檸檬草的香味洗凈腦海，耳邊傳來沙沙雨聲與古典小提琴催眠曲，像穿越叢林置身中古雨林進(jìn)入另一世界。
The project is located in Shekou area, Shenzhen, China, where business and community coexist. The pace of life in Shenzhen, the young city, is really fast. In contrast with the surrounding noisy community, AROMA DREAM keeps a low profile. After opening a dark-green door beside the street, the interior light instantly adjusts to a comfortable brightness for eyes, fragrance of lemon grass overwhelms noses, and the patter of rain and soft classical violin music run into ears, making the customers feel like they are traversing the jungle and entering an ancient rainforest.
前臺(tái)
產(chǎn)品陳列
入口主色墻
擺脫傳統(tǒng)泰國(guó)東南亞印象，空間采用深沉的叢林墨綠為主色，墨綠色手工磚、祖母綠云石、熱帶綠植、墨綠色天鵝絨和墨綠透明膜的組合應(yīng)用，在黑色背景襯托與黃銅、香檳金點(diǎn)綴下擺脫風(fēng)格概念。公共空間里自然的聲音與古典樂的混合，經(jīng)歷著熱帶雨林的心靈洗禮，還有采自泰國(guó)的本土純正精油香氣，自成一種與外面街道隔絕喧囂的高級(jí)格調(diào)感，John巧妙把泰國(guó)雨林、水景、冥想與藝術(shù)融入其中，配合技師的古法技藝，營(yíng)造嶄新的泰國(guó)印象。
To shake off the traditional impression of Thailand, the space takes dark jungle green as its main tone, which is rendered by dark-green handmade bricks, velvet and transparent films, emerald marbles, and tropical plants. The green-dominated space, complemented by black backdrop and dotted with brass and champagne gold elements, presents an unconventional and unique style. The public area features the mixture of natural sounds and classical music, filled with an atmosphere of tropical rainforest and fragrance from Thai essential oil, all of which give the interior space a high-class tone, isolated from the noisiness of the outside street. The designer skillfully integrated Thai rainforest, water feature, meditation and art into the space. Combined with authentic traditional Thai massage services, he created a brand-new Thai impression.
一層休息區(qū)
一層洗腳區(qū)
一層樓梯燈光裝置
一層水景
一樓是交流的空間，因?yàn)槭巧鐓^(qū)型店鋪，交流成為了很重要的一部分，隨意多樣的入座方式、聲音控制與靈活空間分隔手法更促使大家像朋友一樣相處，而不影響正常服務(wù)；水池里無固定形態(tài)的泰國(guó)手工石像煙霧水景、隨手把玩的黑鵝卵石收銀臺(tái)面、隨時(shí)間流逝慢慢褪色的黃銅片、正面大塊潔白條形磚墻、巧借門頭凹入位布置的藝術(shù)陳列…等待時(shí)已無意間進(jìn)入發(fā)呆冥想狀態(tài)。
1F is the space for communication. Since AROMA DREAM is community-based, communication is important. The free and diverse seating arrangement, sound control, and flexible space separation, encourage customers to interact with each other in a relaxed manner, whilst not interrupting enjoying the services. The water feature with an irregularly-shaped Thai handmade stone, black pebbles on the cashier counter, brass sheets that will fade slowly as time passes, the white brick wall with strip patterns, and artistic display arranged inside the concave doorway, all make people get into meditation unintentionally while waiting.
二層按腳區(qū)
設(shè)計(jì)師在平衡空間關(guān)系時(shí)利用鋼簾網(wǎng)和活動(dòng)簾作隔斷，分隔出隨意陳列位，定制水波紋圖案手工地毯上展示泰國(guó)本土淘回的手工藝品，提升空間調(diào)性之余降低樓梯的局促感。足部按摩時(shí)消音的包裹式設(shè)計(jì)讓顧客快速進(jìn)入深度舒緩，達(dá)到休息的目的。
The designer used steel wire mesh and movable curtain as partitions to balance the spatial relationship, and separate a random display area. Handicrafts from Thailand are displayed on the customized handmade carpet with water-ripple patterns, which improves the spatial tonality and also reduces the cramped feeling caused by the staircase. The enclosed sound absorbing designs for foot message can help the customers get into deep relaxation quickly.
三層鏡面裝置
三樓大約117平方米，在有限空間內(nèi)規(guī)劃設(shè)計(jì)出了3個(gè)Massage空間和2個(gè)Spa主題間。從二樓樓梯轉(zhuǎn)彎上三樓，在原有過道基礎(chǔ)上故意加大樓梯空間，營(yíng)造光纖藝術(shù)裝置，抬頭可見整個(gè)天花和墻面鏡子的延伸，慢速呼吸的光絲燈在鏡子錯(cuò)覺魔術(shù)下虛化視神經(jīng)，從而達(dá)到接近放空狀態(tài)，如置身夢(mèng)境般。
3F occupies an area of about 117 square meters, consisting of three massage spaces and two themed spa rooms. It is connected to the second floor with stairs, Based on the original aisle, the designers deliberately enlarged the staircase area to place fiber optic light installation. Looking up, people can see the extensions of the whole ceiling and wall mirrors. The breathing fiber optic lights, combined with illusions generated by mirrors, letting them reach an empty state of mind, like being in a dreamland.
三層通道
三層SPA ROOM
三層MASSAGE ROOM
經(jīng)過通道，可以感受到空間帶來的藝術(shù)傳達(dá)，陷入地面的鵝卵石臺(tái)階透出婚暗的光、小提琴穿插在30種以上熱帶綠植中、接近地面的吊燈被無限延伸、密室里隱藏的Spa鏡門后面是兩個(gè)截然不同的世界，推開就是羅馬假日或熱帶叢林的Spa體驗(yàn)感受；在這個(gè)小空間里，John魔術(shù)般的手法讓顧客每步引發(fā)異想。最終進(jìn)入黑暗閉上雙眼，享受正宗泰國(guó)古法手技下的AROMA DREAM。
While passing the corridor, people can feel the artistic design details in the space. The narrow areas sunken into the floor are filled with pebbles, shining dim light, and violins are interspersed among more than 30 kinds of tropical plants. Besides, the chandelier is placed near the floor, which is infinitely extended by the mirrors. Pushing the mirror doors, there are two totally different worlds — spa rooms. One offers fantastic experience like having a vacation in Roman, and the other enables customers to relax in a “tropical jungle”. Due to the designer’s magical design techniques, customers can have different views and associations at every step in the limited space. Walk into the dim space and close eyes, an amazing experience of authentic traditional Thai massage and spa starts.
三層洗手間
三層SPA ROOM洗手間
該項(xiàng)目由DDDD Creative Studio（燈燈燈凳創(chuàng)意工作室）主理人John Sun（孫偉忠）獨(dú)立創(chuàng)作，帶領(lǐng)團(tuán)隊(duì)共同完成，從品牌定位、項(xiàng)目命名、店鋪選址、VI系統(tǒng)、空間設(shè)計(jì)、現(xiàn)場(chǎng)建造、軟裝裝置、燈光聲效把控到最終呈現(xiàn)，均由社區(qū)型實(shí)體商業(yè)角度出發(fā)，探討實(shí)體經(jīng)濟(jì)的多元發(fā)展。項(xiàng)目設(shè)計(jì)突破了該類型商業(yè)模式在一線社區(qū)對(duì)面積、成本等大城市的商業(yè)落地痛點(diǎn)，實(shí)現(xiàn)設(shè)計(jì)解決小空間高效經(jīng)營(yíng)及深入體驗(yàn)，減低租金壓力并得到可觀產(chǎn)出，通過審美與藝術(shù)的造詣，用簡(jiǎn)單的材質(zhì)，很好表達(dá)品牌空間的詮釋，帶給顧客深度的消費(fèi)體驗(yàn)。
This project was approached by DDDD Creative Studio. The principal of the Studio, John Sun, independently figured out the interior design solution, and led its execution with the support of his team. From brand positioning, project naming, location selection, VI system, spatial design, on-site construction, decorations as well as lighting and sound effects to final presentation, all these steps were done from the perspective of community-based offline business, with a aim to explore the diversified development of real economy. This overall design of the project overcomes the pain points for carrying out offline business in developed communities of large cities, such as land area and cost, and also ensures efficient operation in the limited space, which is helpful to relieve the client’s pressure on rent and obtain considerable income. Based on expertise and deep understanding of aesthetics and art, John utilized simple materials to interpret the space for the brand AROMA DREAM, and brought customers amazing experience for the body and mind.
一層平面圖
二層平面圖
三層平面圖
項(xiàng)目信息——
項(xiàng)目名稱：AROMA DREAM泰寐
項(xiàng)目類型：泰式按摩水療店（社區(qū)店）
項(xiàng)目地點(diǎn)：中國(guó)／廣東／深圳市南山區(qū)公園路104號(hào)玫瑰園5棟街鋪
項(xiàng)目面積：共190平方米
設(shè)計(jì)公司：燈燈燈凳（深圳）創(chuàng)意有限公司
主要?jiǎng)?chuàng)作：孫偉忠（John Sun）
項(xiàng)目主要團(tuán)隊(duì)成員：朱爾年Renee Zhu（負(fù)責(zé)品牌定位）、張劍鋒Kelvin（負(fù)責(zé)圖紙深化）陳建威（負(fù)責(zé)現(xiàn)場(chǎng)執(zhí)行）、林衍津Eyes（平面設(shè)計(jì)師）
拍攝：Will Wong
設(shè)計(jì)主要材料：灰色水磨石預(yù)制板/墨綠色復(fù)古瓷片/香檳金拉絲不銹鋼/彩色呼吸光纖燈裝置/黑色拉絲還銹鋼/黑色鵝卵石/黃銅片/黃銅管
Project Information——
Project name: AROMA DREAM
Category: Thai Massage & Spa (community-based)
Location: Building 5, Rose Garden, No.104, Gongyuan Road, Nanshan District, Shenzhen, Guangdong, China
Project area: 190 sqm
Design firm: DDDD Creative Studio
Chief designer: John Sun
Major project team members: Renee Zhu (brand positioning), Kelvin Zhang (detailed drawings), Jianwei Chen (on-site execution), Eyes Lin (graphic design)
Photography: Will Wong
Main materials: prefabricated terrazzo panesl, dark green ceramic tiles, champagne gold and black brushed stainless steel, chromatic fiber optic lights, black pebbles, brass sheets and tubes
